Elderly well-being
Elderly well-being
Preparation for Integration into the Elderly Society: Thai society places importance on the elderly population aiming to ensure that seniors live in valuable and happy communities. Thailand has a trend of having healthy and increasingly longer-lived elderly individuals driven by advancements in medical technology and progressive healthcare services. The changing consumption and health behaviors have led many people to pay more attention and choose to consume healthier and more nutritious foods. Also our businesses have also engaged in activities within various provinces where there is a significant elderly population. This gave rise to the concept of the ‘Elderly well-being’ project. The project aims to support basic consumer and consumption goods along with collaborating with government to provide health check-ups and basic care. The initiative involves on-site activities in collaboration with development of the community in Phra Nakhon Si Ayutthaya continuously and providing basic consumer goods totaling 5 times to 359 individuals.